The Foundation Your Rankings Stand On

You might have excellent content and strong backlinks, but if your website is slow, difficult to navigate, or poorly organized, those efforts won’t get results. Technical SEO builds a solid foundation so your other work truly makes a difference.

The basics

What is technical SEO?

Technical SEO ensures your website is easy for search engines and AI platforms to crawl, understand, and trust. It includes optimizing site speed, structure, crawlability, structured data, internal linking, and fixing broken links and errors.

Technical SEO serves as the foundation of your website’s performance. While content and backlinks add value, a weak technical base undermines overall stability.

With the rise of AI search, technical SEO is increasingly critical. Slow-loading sites are often ignored by AI crawlers before content is even reviewed.

What's included

What Technical SEO With Fox & Owl Includes

The full site audit

Our technical SEO packages begin with a thorough audit. We use our SEO tools to crawl your site, analyzing every URL, image, internal link, and word. The results are compiled into a comprehensive, prioritized spreadsheet that identifies issues and recommends which to address first for maximum impact. This document forms the foundation of your six-month roadmap.

The Full Site Audit is also available as a standalone service for $1,000. You get the full spreadsheet of opportunities and errors to take to any agency, handle in-house, or have us implement. If you continue with us, that $1,000 is credited toward your first month.

Site speed optimization

Slow sites lose rankings, lose visitors, and get skipped by AI crawlers. We optimize loading speed across desktop and mobile.

Crawlability and site structure

We ensure search engines can find and understand all important pages by resolving internal linking, site structure, and indexation issues. We also prevent non-indexable pages from competing with those that should be indexed.

Error cleanup

Broken internal links, broken external links, 404 pages, redirect issues, the in-the-weeds problems that quietly drag down a site. We find them and fix them.

Structured data and markup

We implement structured data and schema to help search engines and AI platforms accurately interpret your content. This is essential for appearing in rich results and AI-generated responses.

Website migrations

If your site needs to move to a platform you fully own and control, we handle the entire migration. See the section below.

Website Migrations

Website Migrations, Done Without Losing Your Rankings

Many businesses use website platforms they do not fully own, with restricted access, limited optimization, or high monthly fees for sites they cannot control. Migrating to an owned platform is a strong long-term decision. However, a poorly executed migration can harm your search rankings.

We handle migrations every month with careful attention to detail.

How We Approach Your Technical Foundation

01

We start with a Full Site Audit, providing a comprehensive overview of all technical issues and opportunities on your site, prioritized by impact. Based on this, we develop a six-month roadmap, review it with you during a kickoff call, and tailor it to your business before starting any work.

02

Our in-house team then implements the highest-impact fixes first. Each task is tracked in your live SEO Action Dashboard, showing the specific page, time spent, and priority level, so you can always see the link between our work and your results. While not every item will be completed within six months, we will address the changes that deliver the greatest impact.

Is this right for you?

Technical SEO Is Right for You If…

Your site is slow, or you are not sure how it performs
You have done SEO work that has not paid off — a technical problem may be the reason
You are on a website platform you do not fully own or cannot freely optimize
You are considering a migration and cannot afford to lose rankings
You want a complete, prioritized picture of what is holding your site back

What Clients Say

Trades That Trust Us To Show Up First.

Cannot express enough how thoughtful Bryan and his team are! They make someone who has no idea how SEO works, have an understanding enough to build trust and know exactly how we can help to move the goals forward. 10/10

Annie Martin

We switched to Bryan at Fox and Owl Marketing about 4 months ago after years with another SEO company, and the difference has been night and day. Our Google rankings have jumped across the board, and the deal flow coming in from SEO has been the strongest we’ve ever seen. Bryan’s the real deal—wish we made the move sooner.

John Vonlintig

A great team who are very much a part of my business and passionate about making it grow. The knowledge and capability in SEO and AI combined is making a big difference to my business. Thank you guys!

Livia Esterhazy

Bryan has great ideas and is committed to helping implement them. I look forward to the progress my business will make in 2026 with the help of he and his team.

Erika Maritz

Technical SEO Questions, Answered Straight

Ask Us Anything

Why is my SEO not working even though I am publishing content?

Many businesses seek our help for this reason. Even with strong content and backlinks, unresolved technical issues can prevent results. That is why we always conduct a Full Site Audit first, ensuring we do not optimize on an unstable foundation.

Will a website migration hurt my rankings?

Done carelessly, yes. Done properly, the impact is minor and temporary — up to roughly a 15% dip for about four weeks, which we actively minimize by submitting an updated sitemap so search engines re-index quickly. After the adjustment period, rankings typically recover and improve, because the new site is faster and better structured.

What does the $3,000 migration fee cover?

A full migration and website redesign with all integrations, for up to 50 URLs — every page, blog post, and location page rebuilt on the new platform, plus your CRM and third-party integrations connected and tested. Certain per-use services (call tracking, postcard mailing, SMS) run through outside vendors and are quoted separately.

Can I just get the audit without signing up for ongoing SEO?

Yes. The Full Site Audit is a standalone service for $1,000. You get the complete prioritized spreadsheet to use however you like. If you decide to continue with us, the $1,000 is credited toward your first month.

Which platforms do you work with for migrations?

We work across platforms — Carrot, WordPress and its page builders, property-management platforms, and others. We will assess whether your current site can be migrated directly or needs to be rebuilt, and recommend the best path for full ownership and performance.

Find a plan that works for you

Every plan includes the same core categories of work — local SEO, on-page and technical SEO, and link building. Higher tiers simply do more of it each month, which means faster results in competitive markets. We will recommend the right starting tier on your Discovery Call.

$ 1,750 per Month

5 hrs of website optimization
3-5 backlinks each month
GBP management
Weekly Ranking Report
Monthly Meeting
SEO Action Dashboard

$ 3,000 per Month

5 hrs of website optimization
3-5 backlinks each month
GBP management
Weekly Ranking Report
Monthly Meeting
SEO Action Dashboard
5 hrs of technical SEO work
3-5 real estate backlinks
AI rank tracking

Popular

$ 5,000 per Month

5 hrs of website optimization
3-5 backlinks each month
GBP management
Weekly Ranking Report
Monthly Meeting
SEO Action Dashboard
5 hrs of technical SEO work
3-5 real estate backlinks
AI rank tracking
Get featured in AI
AI Content optimization

Integration with Other Services

While we offer SEO as a standalone service, organic visibility reaches its full potential when supported by:

Content Strategy & Creation

Ranking requires quality content. We can develop comprehensive content strategies and create optimized articles, blogs, and web copy that both search engines and humans love.

Website Design & Development

SEO starts with solid technical foundations. If your site needs structural improvements or a complete rebuild to support your SEO goals, we offer custom web design and development services.

PPC Advertising

SEO builds long-term visibility, but PPC delivers immediate results. Combining both creates a powerful search presence that captures traffic at every stage of the buyer's journey.

Our Approach

We'll recommend additional services only when they're genuinely needed or would significantly accelerate your SEO results and overall online visibility.

Build Your SEO on Solid Ground

Book a Discovery Call and we will talk through your site’s technical health, whether a migration makes sense, and what the Full Site Audit would uncover for your business.

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